Channeling EXPERTISE and ASPIRATIONS: A Leap from Banking to Asset Management

Maureen, Head of Business Development at DWS Group (Previously VP, Deutsche Bank, Frankfurt)

context

Maureen was a Vice President at Deutsche Bank leading initiatives across sustainability, business development and strategic integration.

After a decade in the same organization, she felt stagnant and going through the motions, and was ready for a career change.

Challenge

Maureen needed clarity on her next career move, a structured strategy to guide her steps, and greater confidence to promote her profile.

Objectives

  • Identify roles aligned with her strengths

  • Translate her accomplishments into a compelling career narrative

  • Navigate a job market she hadn’t engaged with in years

Results

  • Maureen secured a senior role as Head of Business Development at DWS Group, where she now leads strategic growth initiatives.

  • Maureen built a strong career narrative, developed a structured networking strategy, and gained clarity on her long-term professional direction.

Roadmap

In a 6-month program across 10 sessions, with work in between meetings, we tackled three key stages:

    • We identified the roles and projects where Maureen felt most impactful, clarifying her strengths in strategic planning, product development, and business growth.

    • We developed outreach templates to connect with current and new contacts, with clear requests to advance her career.

    • Maureen tracked her weekly progress in a shared file, listing target companies, connections, draft messages, and perceived barriers.

    • We re-engineered her CV to go beyond responsibilities, highlighting her achievements and strategic impact.

    • We crafted strategic questions for interviews to help her demonstrate leadership and strategic thinking.

key Insight

Reflecting on career drivers and contributions through high-impact career highlights enabled Maureen to map out her career direction, identify key contacts, and confidently articulate her value.

Do you want to achieve similar results?

Explore the LEAP program to elevate your career.